Green Marketing Examples

GREEN MARKETING PRACTICES OF INDIAN FIRMS Introduction According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are Environmental Marketing and Ecological Marketing. Thus â€Å"Green Marketing† refers to holistic marketing concept wherein the production, marketing consumption an disposal of products and services happen in a manner that is less detrimental to the environment with growing awareness about the implications of global warming, non-biodegradable solid waste, harmful impact of pollutants etc. , both marketers and consumers are becoming increasingly sensitive to the need for switch in to green products and services. While the shift to â€Å"green† may appear to be expensive in the short term, it will definitely prove to be indispensable and advantageous, cost-wise too, in the long run. Why Green Marketing? It is really scary to read these pieces of information as reported in the Times recently: â€Å"Air pollution damage to people, crops and wildlife in he US totals tens of billions of dollars each year†. â€Å"More than 12 other studies in the US, Brazil Europe , Mexico , South Korea and Taiwan have established links between air pollutants and low birth weight premature birth still birth and infant death†. As resources are limited and human wants are unlimited, it is important for the marketers to utilize the resources efficiently without waste as well as to achieve the organization's objective. So green marketing is inevitable. There is growing interest among the consumers all over the world regarding protection of environment. Worldwide evidence indicates people are concerned about the environment and are changing their behavior. As a result of this, green marketing has emerged which speaks for growing market for sustainable and socially responsible products and services. Thus the growing awareness among the consumers all over the world regarding protection of the environment in which they live, People do want to bequeath a clean earth to their offspring. Various studies by environmentalists indicate that people are concerned about the environment and are changing their behavior pattern so as to be less hostile towards it. Now we see that most of the consumers, both individual and industrial, are becoming more concerned about environment-friendly products. Most of them feel that environment-friendly products are safe to use. As a result, green marketing has emerged, which aims at marketing sustainable and socially-responsible products and services. Now is the era of recyclable, non-toxic and environment-friendly goods. This has become the new mantra for marketers to satisfy the needs of consumers and earn better profits. Green marketing is the process of developing products and services and promoting them to satisfy the customers who prefer products of good quality, performance and convenience at affordable cost, which at the same time do not have a detrimental impact on the environment. It includes a broad range of activities like product modification, changing the production process, modified advertising, change in packaging, etc. , aimed at reducing the detrimental impact of products and their consumption and disposal on the environment. Companies all over the world are striving to reduce the impact of products and services on the climate and other environmental parameters. Marketers are taking the cue and are going green. Green marketing was given prominence in the late 1980s and 1990s after the proceedings of the first workshop on Ecological marketing held in Austin, Texas (US), in 1975. Several books on green marketing began to be published thereafter. According to the Joel makeover (a writer, speaker and strategist on clean technology and green marketing), green marketing faces a lot of challenges because of lack of standards and public consensus to what constitutes â€Å"Green†. The green marketing has evolved over a period of time. According to Peattie (2001), the evolution of green marketing has three phases. First phase was termed as â€Å"Ecological† green marketing, and during this period all marketing activities were concerned to help environment problems and provide remedies for environmental problems. Second phase was â€Å"Environmental† green marketing and the focus shifted on clean technology that involved designing of innovative new products, which take care of pollution and waste issues. Third phase was â€Å"Sustainable† green marketing. It came into prominence in the late 1990s and early 2000. Green marketing is a vital constituent of the holistic marketing concept. It is particularly applicable to businesses that are directly dependent on the physical environment; for example, industries like fishing, processed foods, tourism and adventure sports. Changes in the physical environment may pose a threat to such industries. Many global players in diverse businesses are now successfully implementing green marketing practices. MARKETING MIX OF GREEN MARKETING When companies come up with new innovations like eco friendly products, they can access new markets, enhance their market shares, and increase profits. Just as we have 4Ps product prices, place and promotion in marketing, we have 4ps in green marketing too, but they are a bit different. They are buttressed by three additional Ps, namely people, planet and profits. A. PRODUCT: The products have to be developed depending on the needs of the customers who prefer environment friendly products. Products can be made from recycled materials or from used goods. Efficient products not only save water, energy and money, but also reduce harmful effects on the environment. Green chemistry forms the growing focus of product development. The marketer's role in product management includes providing product designers with market-driven trends and customer requests for green product attributes such as energy saving, organic, green chemicals, local sourcing, etc. For example, Nike is the first among the shoe companies to market itself as green. It is marketing its Air Jordan shoes as environment-friendly, as it has significantly reduced the usage of harmful glue adhesives. It has designed this variety of shoes to emphasize that it has reduced wastage and used environment-friendly materials. B. PRICE Green pricing takes into consideration the people, planet and profit in a way that takes care of the health of employees and communities and ensures efficient productivity. Value can be added to it by changing its appearance, functionality and through customization, etc. Wal Mart unveiled its first recyclable cloth shopping bag. IKEA started charging consumers when they opted for plastic bags and encouraged people to shop using its â€Å"Big Blue Bag†. C. PLACE Green place is about managing logistics to cut down on transportation emissions, thereby in effect aiming at reducing the carbon footprint. For example, instead of marketing an imported mango juice in India it can be licensed for local production. This avoids shipping of the product from far away, thus reducing shipping cost and more importantly, the consequent carbon emission by the ships and other modes of transport. D. PROMOTION Green promotion involves configuring the tools of promotion, such as advertising, marketing materials, signage, white papers, web sites, videos and presentations by keeping people, planet and profits in mind. British petroleum (BP) displays gas station which its sunflower motif and boasts of putting money into solar power. Indian Tobacco Company has introduced environmental-friendly papers and boards, which are free of elemental chlorine. Toyota is trying to push gas/electric hybrid technology into much of its product line. It is also making the single largest R&D investment in the every-elusive hydrogen car and promoting itself as the first eco-friendly car company. International business machines Corporation (IBM) has revealed a portfolio of green retail store technologies and services to help retailers improve energy efficiency in their IT operations. The center piece of this portfolio is the IBM SurePOS 700, a point-of-sale system that, according to IBM, reduces power consumption by 36% or more. We even see the names of retail outlets like â€Å"Reliance Fresh†, [email  protected] Fresh and Desi, which while selling fresh vegetables and fruits, transmit an innate communication of green marketing. Green marketer can attract customers on the basis of performance, money savings, health and convenience, or just plain environmental friendliness, so as to target a wide range of green consumers. Consumer awareness can be created by spreading the message among consumers about the benefits of environmental-friendly products. Positing of profiles related to green marketing on social networks creates awareness within and across online peer groups. Marketing can also directly target the consumers through advertisements for product such as energy saving compact fluorescent lamps, the battery –powered Reva car, etc. WHY IS GREEN MARKETING CHOSEN BY MOST MARKETERS? Most of the companies are venturing into green marketing because of the following reasons: a. Opportunity In India, around 25% of the consumers prefer environmental-friendly products, and around 28% may be considered healthy conscious. There fore, green marketers have diverse and fairly sizeable segments to cater to. The Surf Excel detergent which saves water (advertised with the message—†do bucket paani roz bachana†) and the energy-saving LG consumers durables are examples of green marketing. We also have green buildings which are efficient in their use of energy, water and construction materials, and which reduce the impact on human health and the environment through better design, construction, operation, maintenance and waste disposal. In India, the green building movement, spearheaded by the Confederation of Indian industry (CII) – Godrej Green business Center, has gained tremendous impetus over the last few years. From 20,000 sq ft in 2003, India's green building footprint is now over 25 million sq ft. b. Social Resoponsibility Many companies have started realizing that they must behave in an environment-friendly fashion. They believe both in achieving environmental objectives as well as profit related objectives. The HSBC became the world's first bank to go carbon-neutral last year. Other examples include Coca-Cola, which has invested in various recycling activities. Walt Disney World in Florida, US, has an extensive waste management program and infrastructure in place. c. Governmental Pressure Various regulations rare framed by the government to protect consumers and the society at large. The Indian government too has developed a framework of legislations to reduce the production of harmful goods and by products. These reduce the industry's production and consumers' consumption of harmful goods, including those detrimental to the environment; for example, the ban f plastic bags in Mumbai, prohibition of smoking in public areas, etc. d. Competitive Pressure Many companies take up green marketing to maintain their competitive edge. The green marketing initiatives by niche companies such as Body Shop and Green & Black have prompted many mainline competitors to follow suit. e. Cost Reduction Reduction of harmful waste may lead to substantial cost savings. Sometimes , many firms develop symbiotic relationship whereby the waste generated by one company is used by another as a cost-effective raw material. For example, the fly ash generated by thermal power plants, which would otherwise contributed to a gigantic quantum of solid waste, is used to manufacture fly ash bricks for construction purposes. BENEFITS OF GREEN MARKETING Today's consumers are becoming more and more conscious about the environment and are also becoming socially responsible. Therefore, more companies are responsible to consumers' aspirations for environmentally less damaging or neutral products. Many companies want to have an early-mover advantage as they have to eventually move towards becoming green. Some of the advantages of green marketing are, * It ensures sustained long-term growth along with profitability. * It saves money in the long run, thought initially the cost is more. * It helps companies market their products and services keeping the environment aspects in mind. It helps in accessing the new markets and enjoying competitive advantage. * Most of the employees also feel proud and responsible to be working for an environmentally responsible company. PROBLEMS OF GREEN MARKETING Many organizations want to turn green, as an increasing number of consumers' ant to associate themselves with environmental-friendly products. Alongside, one also witnesses confusion among the consumers regarding the products. In particular, one often finds distrust regarding the credibility of green products. Therefore, to ensure consumer confidence, marketers of green products need to be much more transparent, and refrain from breaching any law or standards relating to products or business practices. PATHS TO GREENNESS Green marketing involves focusing on promoting the consumption of green products. Therefore, it becomes the responsibility of the companies to adopt creativity and insight, and be committed to the development of environment-friendly products. This will help the society in the long run. Companies which embark on green marketing should adopt thefollowing principles in their path towards â€Å"greenness. † * Adopt new technology/process or modify existing technology/process so as to reduce environmental impact. Establish a management and control system that will lead to the adherence of stringent environmental safety norms. * Using more environment-friendly raw materials at the production stage itself. * Explore possibilities of recycling of the used products so that it can be used to offer similar or other benefits with less wastage. Marketing Strategies The marketing strategies for green marketing include: – * Marketing Audit (including internal and external situation an alysis) * Develop a marketing plan outlining strategies with regard to 4 P's *Implement marketing strategies Plan results evaluation CONCLUSION A clever marketer is one who not only convinces the consumer, but also involves the consumer in marketing his product. Green marketing should not be considered as just one more approach to marketing, but has to be pursued with much greater vigor, as it has an environmental and social dimension to it. With the threat of global warming looming large, it is extremely important that green marketing becomes the norm rather than an exception or just a fad. Recycling of paper, metals, plastics, etc. in a safe and environmentally harmless manner should become much more systematized and universal. It has to become the general norm to use energy-efficient lamps and other electrical goods. Marketers also have the responsibility to make the consumers understand the need for and benefits of green products as compared to non-green ones. In green marketing , consumers are willing to pay more to maintain a cleaner and greener environment. Finally, consumers, industrial buyers and suppliers need to pressurize effects on minimize the negative effects on the environment-friendly. Green marketing assumes even more importance and relevance in developing countries like India. References Chopra, S. Lakshmi (2007), â€Å"Turning Over a New Leaf†, Indian Management, Vol-64, April-2007 Ottman, J. A. et al, â€Å"Avoiding Green Marketing Myopia†, Environment, Vol-48, June-2006 www. greenmarketing. net/stratergic. html www. epa. qld. gov. au/sustainable_ industries www. wmin. ac. uk/marketing research/marketing/greenmix. html http://www. coolavenues. com http://en. wikipedia. org/wiki/Green_marketing Presented by MD. Mudhassir P. Swapna

Mktg Plans Essay

The type of decision-making a consumer uses for a product does not necessarily remain constant as the needs and wants of consumers are constantly changing and newer innovations are constantly being churned out to fulfill our changing needs. Nowadays what would usually involve a routine response behavior is not as simple because of the enormous variety a consumer has to choose from. There are many things that a consumer can evaluate in terms of purchasing a product; packaging, price, reputation, and whether or not there is a sale on the item can all be factors that a consumer evaluates. It might be even that the product is currently very trendy at the moment that would motivate the buyer to purchase it, which would be a case of limited decision-making. There are also many sociodemographic factors that affect the type of decision-making a consumer uses for a product. For instance, if you receive a big bonus and have more income going into your household, you may choose to use limited o r extensive decision making in picking out a product with better brand recognition and of better quality. Another reasons that affect the type of decision-making a consumer uses for a product does not necessarily remain constant is for different occasions the product is being used for. For example, if someone were to attend a fancy party whose host you are trying to impress, you would use extensive decision making in order to pick out a wine that tells the host that they have class and a fine taste in wine. An example of how the type of decision-making I use has not remained constant is for my use of high-end fashion items, such as shoes from Ferragamo. If I wanted a pair of shoes from the main website I would search all over the web for the same shoes at a discounted rate for me to get the best deal on them. However, if I see shoes that I like and are on sale on the main Ferragamo site, I would buy them right away with no hesitation. Buying a high-end product at a discounted rate would lower my buyer’s remorse. A new service that is targeted at the college student market are house-cleaning services. The house-cleaning services often come in packages for a full clean up service for a minimum of 2 hours for around $65-$80. This service can be extremely profitable within the college student target market as a general conception of the college demographic is that they are fans of instant gratification. They are the ones who would rather not spend the time buying cleaning products at a store to clean their whole house, when it would only take 65 dollars (split between 2-4 roommates) for their house to be spotless in 2 hours. Although this service is offered, I don’t think they have capitalized on the college student market enough. I often hear these services through word-of-mouth or by an occasional Groupon deal. There are several different forums house-cleaning services can be offered to the college demographic in a more effective way: enhanced web presence, and cross-selling once a clie nt has been established are some of them. The main factors a house-cleaning service needs to consider when targeting a college target market are price and long-term commitments. A college student often has a limited budget on what they can spend so the cost of labor of a cleaning service has to be reasonable in order to outweigh the prospects of buying their own cleaning products at a much more affordable rate. Students are constantly on the lookout for deals and discounts and are constantly on the Internet, so Groupon, Living Social, Facebook, and Craigslist are great ways to advertise the service. The Internet is also a great source for students to research the ratings of the company offering the service because credibility of the company offering the service is highly important for a house-cleaning service since they are entering your home and have access to all your personal belongings; this is a way you can eliminate your competitors – by being the most credible and collecting the most amount of favorable reviews online. Long-term commitment is important because this is a service that needs to be used frequently in order to churn out the most amount of profit. A student must find value in having their house cleaned frequently by being pleased with the outcome of the service the first time. In order to yield customer returns and customer satisfaction, the house-cleaning service company can offer deals such as â€Å"For every 1 time you use us, you get 35% off your next house-cleaning,† or â€Å"Buy a package deal of 4 house-cleaning services for the price of 3.† They can even offer additional services such as laundry services that include cleaning, folding, and ironing. Timing is another factor a house-cleaning service can capitalize on since college students are those who want instant gratification. You can offer a service that is available 24 hours and have the job done in an hour and a half. Lastly, a house-cleaning service could take advantage of the social issues trending. Currently, while flu season is in full throttle, many students are getting sick. A house-cleaning service could advertise their flyers at a student health center or somewhere that students get flu shots with advertisements that stress on the need for a clean and germ-free house so that students can avoid getting sick. A company can create an atmosphere on its website by reflecting the same amount of value and prestige they have in there store directly onto their website. There are several factors a company needs to evaluate such as the usability of the website (whether or not it is easy to navigate, whether or not the functions work, and whether or not all the products are available), the websites atmosphere (sounds, presentation, layout ect.) The atmosphere of the website should communicate to the customer that it is a viable and reliable means of purchasing their products by making it look professional. The website atmosphere can encompass music and designs that compliment the prestige of the actual store. For example, the online store for Louis Vuitton evokes a very prestigious feel where many of the functions of the website are there for aesthetic purposes. The photographs used on the website are taken by professional photographers and the typeface is very elegant and classy. Although there is a lot of information on the website, it is very organized and flows very well in a direction that pushes a consumer to dig deeper into their site, finding more products to look at. The website is also organized in categories of their products which makes it easier to navigate around, such as shoes, dresses, and my favorite category, sale. Furthermore, there is a function on the website that allows a customer to zoom in on the product, allowing able to hone in on every inch of the product, assuring the products quality. A customer can browse the product from every angle and determine whether or not each specification of the product is suitable for them. Lastly, when a customer has decided to purchase a product, the website suggests more products for the consumer to buy that have a similar style to the one they have purchased and guarantees returns and a full refund if they are unhappy with their purchase. The process is also simple and fast, which eliminates the possibility of a consumer backing out of their purchase. It is obvious to the consumer that Louis Vuitton is a top-tier brand through its intricately and carefully designed website. The price is all extremely high, but it emphasizes its strong global presence in the most luxurious retail markets and gives you an impression that the brand is worth the money. If I were to start a pet grooming service in a town where there are two established pet groomers, I would price lower in order to gain recognition and penetrate the market. I would set my penetration price to a low price and sell my services in bundles in order to expose the services I offer as well as show that the quality of my services can match up to the existing competition. Once I have captured an interested audience, I can begin to maximize on customer loyalty strategies to keep them coming. I would constantly monitor my competition in order to learn about new services they offer as well as their prices in order to stay competitive. Since I am offering lower costs, it would be essential for me to estimate and calculate my demand and cost in order to not lose money in this endeavor. I would attempt to lower my overhead costs in running my grooming service at locations I do not have to rent, such as my house in order to yield a profit quicker. I would position my company to be a smaller, less established company who can do the job just as well as the other grooming services. I would start off by using my friends and family to bring in their pets for me to display my services on my front lawn in order to attract attention to potential customers so that their perceived quality of my services are that it is legitimate and that I take good care of their pets. Other reasons for why I would price my product low is because a pet grooming service is not a necessity, which means that in a down economy, a pet grooming service wouldn’t be anybody’s priority. Therefore a low price point can convince them that the value in having a well groomed pet is worth the money. Lastly, I would differentiate my services from my competitors in order to lower the associated price elasticity. I believe this value trade-off will drive the market to the lower-priced alternative.

International Production and Governance Essay Example | Topics and Well Written Essays - 1500 words

International Production and Governance - Essay Example This report stresses that the challenge that every integrating economy today has to look in to is that structural change and labour market modification have become quasi-permanent features of national economies in a global world. Globalisation and scientific change are revealing increasing shares of national economies to strong competition. Consequently firms have to adjust their operations and their labour force to meet fluctuations in demand and progress in productivity. However, reacting to firms’ want for flexibility, without taking care of the worker’s need for security, is socially incompetent. A significant social dialogue is essential in this regard. This paper makes a conclusion that the market economy is the only arrangement competent of generating continued increases in prosperity, and giving individual human beings the opportunity to look for what they desire in life. However a market economy depends for its survival on a strong state, one that supports property rights, ensures macroeconomic stability, encourages competition, and ensures education and basic health. Further individual states remain the focus of political debate and authority. Even though, the anti-globalization movement has created an alarming imbalance of information about international organizations and translational businesses, world community looks for to restore balance to the debate by documenting how globalization promotes health, wealth and freedom.

The Gaps Left By Private Health Insurance Dissertation

The Gaps Left By Private Health Insurance - Dissertation Example Medical savings account evolved first in Singapore during 1984 as an alternative method of prepayment which is meant to address cost escalation caused by moral hazards (Mossialos and Dixon, 2002, p. 121). Medical Savings Account is a trust or custodial account for which a bank or an insurance company works as a trustee for the benefits of the individual or family (Prescott, 1998, p. 27). Medical savings accounts are savings accounts for individuals by which people are required to deposit money or are encouraged to deposit money. The money collected by medical savings accounts should be utilized solely for personal medical expenses (Mossialos and Dixon, 2002, p. 5). Medical savings accounts are considered to be tax-deferred because money contributed to medical savings accounts or money earned from unused balances are exempted from employee’s personal tax and these allow customers to save money for medical expenses. Either employer or employee keeps a portion of that part of the money which is spent on health insurance to the Medical savings account and the other portion is used for obtaining a catastrophic policy to cover medical expenses. Health Savings Account, a synonym for Medical savings account was created on December 2003 by a Medicare Bill signed by George W. Bush. It functions as a part of a high deductible health plan in America. It can be best viewed as Medical IRA because, Health savings account combines a health insurance plan with a tax-free saving account (Sedhom, 2008, p. 1) The medical savings account is based on the principle of self-reliance, because citizens are required to keep a portion of their income for saving purpose every month mainly for meeting their health care costs (Mossialos and Dixon, 2002, p. 121).

Dance and Identity Essay Example | Topics and Well Written Essays - 2500 words

Dance and Identity - Essay Example This essay focuses on discussing dance as a form of performing art where your body posture plays a really crucial role because this performing art needs to have amazing elegance and grace in your body. The performer expresses him or her through the medium of his own body. According to the theory of performativity, gender should not be considered as a noun that acts but it is always a doing. This statement is very true in the context of dance or any other performing art where the actor is a performer in spite of his gender identity. The researcher uses Kathak dance to provide an example for better understanding of the issue. Kathak is one of the oldest classical dance forms which originated in North India. Dance is performed by both male and female. The masculine dance is always vigorous and aggressive while the feminine dance form is very delicate and more graceful. Basically in Kathak, the artist has to have the knowledge of both of these patterns. To conclude, the researcher states that sex has been an obligatory injunction for the body to become a cultural sign. Since ancient time dance has many stereotypical approaches in all around the world. Basically dance is an elegant art which needs to be enjoyed by an artistic vision. Objective should be taken into consideration while assessing the dance performance and not the gender identity of the artist. Gender issue should not be included and this art should not be kept constrained in the certain framework of gender identity.

Public Diplomacy and Media Research Paper Example | Topics and Well Written Essays - 3250 words

Public Diplomacy and Media - Research Paper Example Journalists operate within an ethical framework and are responsible for informing the society through media. Considering issues of propaganda stories, and factors like evidence gathering and working along with justice departments journalists may need to rely on press release statements, by quoting or printing their statements when informing the society. One, misinformation and lies to capture the public’s attention could discredit the journalists and media group they work for, least to mention the violation of the code that governs media reporting. Though the demand for news is high, accuracy and authenticity are also critical. Second, in such time when public relations has risen and embraced by many institutions, journalism seems to be shrinking; most journalists would seek out certain information from organizations’ publicity agents while internet technology gives an opportunity for PR to now bypass the press and get to directly communicate to the public.The western d omination in the media sphere has shaped and influenced foreign publics for quite a long period, which links it to its hard power and advantages over other countries. However, other countries have risen and developed strong means of persuasion capable of influencing the public discourse beyond their State boundaries through international broadcasting and cultural diplomacy other than the traditional government related policies. International broadcasting: Global influence has been achieved in the broader sense.

Biotechnology Aplications Essay Example | Topics and Well Written Essays - 500 words

Biotechnology Aplications - Essay Example Oral vaccines are the most likely solution used due to rising incidents of diseases in undeveloped countries; where by costs are extreme to extensive immunization. Hereditarily engineered food crops, oftenly fruits or vegetables, which are planned to transmit antigenic proteins arising from transferable pathogens which activates an immune response when injected. A good illustration is patient –specific vaccine for cancer treatment. Tobacco plants with RNA arising from duplicated malignant B-cells are used to make an anti-lymphoma immunization. The resulting protein is utilised in vaccinating the victim as well as boosting their immunity system apart from the cancer (Wozniak & McHugen, 2012). Antibiotics-Sometimes, plants are utilised in production of antibiotics for animal use as well as human use. Using plants to manufacture antibiotics for human beings is less costly due to large production from plants against unit of fermentation, easiness in purification, in addition to reduced danger of contamination as compared to using culture media together with mammalian cells (Wozniak & McHugen, 2012). Flowers-Aesthetic application for example uses transfer techniques as well as gene recognition to improve the smell, size, colour and other flower features. Likewise, other ornamental plants like trees and shrubs have been improved through biotech. Some enhancements such as these resemble those done to crops, for instance improving cold confrontation of a tropical plant to make it adapt to northern gardens (Gaisford & Hobbs, 2001). Production of biofuels-Agriculture as an industry generally plays a key role in the biofuels sector. Genetic engineering as well as enzyme optimization methods are used to come up with more quality feedstock for more effective change as well as advanced BTU outputs from the fuel products. Thus energy-dense and high-yielding crops can reduce relative costs related with transportation and harvesting, leading to fuel products of high

Biography of Cheikh Anta Diop Research Paper Example | Topics and Well Written Essays - 750 words

Biography of Cheikh Anta Diop - Research Paper Example Diop argues that it was in Africa where humanity developed to the Homo sapiens status. According to him, this great development in human evolution helped shape the civilization of the early Egyptians. Although African civilization stared in other places such as Sudan, Egypt provided the right environment in which the civilization grew. He further noted that since Africa was the original home of humankind, the difference in skin color and other structural differences are self explanatory2. In general, Diop believed that the contribution of Africa towards humanity is enormous and cannot be ignored. Secondly, Diop believed in the anti-colonial policy and was greatly influenced by it. For him, he believed in an independent and economically sound united Africa. For example, in his book titled Black Africa: The Economic and Cultural Basis of a Federal State, Diop mainly focuses on how African countries coupled unite to form one common market3. He also argued that Africa needed to have a continental army capable of defending the content and its inhabitants. He had a vision of an industrialized and united Africa, free from external interference and aid. In this book, he divides Africa into different zones for purposes of industrial development. He believed that there lies a lot of potential in the African continent that when used, could make African countries rich. He had a vision of how fusion could be used to generate enough power for the African countries to help on the process of industrialization. These ideas about industrialization and African independence are born from the fac t that he was a firm believer in creativity. According to him, man needs to create in order to survive4. Therefore for him, the only way Africa could survive was through industrialization.

FMC Aberdeen Organizational Behavior Essay Example | Topics and Well Written Essays - 1250 words

FMC Aberdeen Organizational Behavior - Essay Example The major issue in the structure of Green River hampering growth and affecting profitability is its authoritative management, bureaucratic culture and non-sharing of information, views and needs of the company by the employees between themselves and the management. But there is a system of hierarchy, which makes the views and ideas to produce a chain reaction, but the speed with which the reaction was occurring was not enough for the growth of the company. Hence an effective communication enabling system of structure and culture should be adopted by the management to make green river stand on the lines of Aberdeen. The crucial success factors are enthusiasm, emotional attachment with the company's growth prospects, career enhancement opportunities and performance based incentive appraisal system of and for the employees. First the employees must be assembled into groups and teams which make communication between different departments possible. This is necessary because when the finance department is ignorant of R&D's needs, it will be a suicidal aspect for the company in the long term, for the hampering in R&D work will effect the company's efficiency negatively. Similarly when purchase department is havin... This can be made possible making teams with employees from different departments and directly reporting to the Managers about the changes and needs of and in the company. These implementations will affect the profitability, ability and efficiency of the company positively provided they work in an environment that is conducive. The personal prejudices should not influence the appraisal process. The appraisal process may regard to the needs of R&D, purchase, and marketing. When the needs of customers and clients were not genuinely communicated to R&D wing - it never matters how high the personnel of that department may excel the company will never be able to deliver according to the needs of its customers. When the purchase department does not communicate with other departments the needs and necessities of those are not addressed properly and it in turn hampers the performance of employees and profitability of the Company. When the employees playing crucial role in the marketing department are more interested in technical matters the marketing done by the company will be just an artifact but never delivers. But in the Green River the teams and groups, which are a symbolic representation of modern corporate culture, which reduces the authoritativeness by improving conduciveness, responsibility and accountability, cannot be implemented overnight. The causes may be many. The ignorance and reluctance of employees and management to the new system, the employees placed in wrong places with regard of their interests, the absence of performance appraisal system which can make employee too mechanical regarding his work. These problems should be addressed in a phased manner. As a first step management

Latin Terms for Legal Studies Essay Example for Free

Latin Terms for Legal Studies Essay Two of the more important maxims (guides or aids) commonly used by the courts are (pg. 20): Noscitur a sociis: (It is known from its associates) is used where a word is ambiguous or unclear in a group of specific words. Its meaning is limited to the same class or types of things as the specific words. Ejusdem generis: Means of the same kind, class or nature and is known as the class rule. Under this rule, the broad, general word is limited to the same class as the more specific words preceding it. Under subsidiary legislation (pg. 23): Ultra vires: Beyond one’s legal power or authority. Under Unwritten Law (English Law) (pg. 24): Inter alia: Among other things. Lex non cogit impossibilia: The law does not compel a man to do that which is impossible. /The law requires nothing impossible. Case law or precedent may comprise res judicata, ratio decidendi and obiter dictum (pg 29). Res judicata: Final order of the court binding the immediate parties to the decision. It assumes that there are 2 opposing parties, there is a definite issue and the court has so decided the issue acting within its jurisdiction. Judgement in the strictest sense. Only applies to the immediate parties. Ratio decidendi: It’s the reason for the decision. In a case, in addition to the res judicata the legal reasoning upon which the decision in that case was based may be used by judges in future cases when confronted with similar facts. This is called the ratio decidendi of the case. Obiter dictum: Anything else said about the law in the course of a judgement that does not form part of the matters at issue is called obiter dictum (sayings by the way). It has no binding power, although it can exercise an extremely strong influence in a lower court, and even in a court of equivalent standing, depending on the court and the judge. Stare decisis: Process of following an established procedure, which literally means ‘to stand by a decision.’ Obiter: Said in passing. / Said by the way. Under Hierarchy of Precedents : Pari materia (pg. 32): Of the same matter; on the same subject. The phrase used in connection with two laws relating to the same subject matter that must be analyzed with each other. Per incuriam (pg. 33): Literally translated as through lack of care, per incuriam refers to a judgment of a court which has been decided without reference to a statutory provision or earlier judgment which would have been relevant. CHAPTER 3 Under Constitutional review (pg. 49): Â  ab-initio: From the beginning; from the first act; from the inception. An agreement is said to be void ab initio if it has at no time had any legal validity. Under Statutory interpretation (pg. 49): Sui generis: Of its own kind or class. That which is the only one of its kind. Under Magistrate Courts (pg. 54): Mesne profits: The profits of an estate received by a tenant in wrongful possession and recoverable by the landlord. Ex parte (Lost the page, sorry!): On one side only. Done by, for, or on the application of one party alone.

Gender roles of anime

Gender roles of anime The world of anime is extremely diverse, exploring many different themes and issues. This essay will be looking at the female role and the image that is portrayed in Japanese anime. Focus upon the suggestion of transformation from young girls to adulthood will be discussed in reference to Sailor Moon and in order to realise the idealised / fantasised aspect of anime, comparisons will be made to society and the stereotypical role of women in Japan. At first glance Japan appears to be a country where traditional hierarchy and formalities still stand with great importance; a dedicated, industrious nation where the men are the dominant breadwinners working for large corporate businesses and the women are shy, submissive wives, yet wise, over-ambitious mothers fixated on their childrens success in education. However, since the 1980s and 1990s women are moving away from this stereotype, relying less on their husbands to bring an income into the household and as a result, becoming more independent both financially and socially. (footnote susan napier page 76). In comparison to Japanese women twenty years ago they are now marrying and giving birth much later, which has been suggested is due to the bid by the Japanese Government to increase equal opportunities in employment and education. As a result there are now more career-oriented women which are attending higher education. (footnote Professor Sumiko Iwao) Considering education is important when addressing anime as this is where many relationships, friendships and emotions are explored. High school students in Japan have to compulsory attend two hundred and forty days a year at school; on top of this students tend to spend over two hours a day at after-school clubs, be that sport or academic related, as well as daily commuting to and from school for up to four hours. Foot note (Johnson and Johnson).Clearly education in Japan takes up a significant amount of adolescents time and so it is no surprise that many anime are centralised around students and school life. Due to the pressures placed upon school children to succeed and attain the best grades at school, high stress levels, feelings of despondency and entrapment are all emotions that are can be often associated with adolescence. Therefore the fantasy world that is presented in manga and anime could be seen as a way to escape the complications and miseries of mundane everyday life. A lot of Japanese anime stems from the still imagery of manga which is aimed at women just as much as it is at men (footnote susan napier). As a result of this, the Japanese animation industry is also targeted both towards a male and female audience. In comparison to the Western animation industry where the vast majority of the programs seem to be aimed mainly at young boys, the Japanese animation industry appears to cater for both sexes across a very wide age bracket too. This includes animation for children, as well as for teens and adults, which can range from simplistic stories to beautifully complex storylines addressing many difficult issues, to romance, action, and even pornography. As a result, anime is very popular as there is something available for everyone, making it very appealing to the masses and an important aspect of Japanese culture. One anime which has proved to be popular not only in Japan but in America too is Sailor Moon Sailor Moon was a popular series that aired on Japanese television from March 1992 to February 1997, only a month after the first issue of the manga was published. Compared to many other Sho-jo anime, Sailor Moon redefined the concept of the magical girl genre, (footnote Paul Gravett) since previous anime did not use their powers to fight evil. Sho-jo anime is the term given to the intended market audience, and although Sailor Moon is popular amongst boys the main target audience is young girls, typically referred to as the Sho-jo in Japan. (footnote) Written by Naoko Takeuch, the story of Sailor Moon is a humorous, mysterious and action filled journey fused with typical Sho-jo elements of love interests and friendships. The 200 episodes follow the development of a young fourteen year old girl, Usagi Tsukino, who upon learning of her superpowers from a talking cat, has the ability to transform into a super heroine Sailor Scout. Along with four other girls, they try to fight the evil Negaverse, and save Earth as well as humanity from destruction. The characters of Sailor Moon, as well as many other animes, appear to have no set nationality. Usagi has long flowing blond hair, pale skin and large blue eyes; an image which could possibly be described as appearing more Western than Japanese. This image, coupled with the American cheerleader style outfits of the super heroines, certainly suggests that there is a strong influence. The long toned limbs, short skirts and the tight, figure hugging costumes of conventional American super heroes, accentuates the legs, the small waists, large hips and in particularly the fully developed breasts of the characters, suggesting a more mature sexualised form of the young girls once they have transformed. Whenever the Sailor Scouts transform, the image illustrated is very suggestive of the characters being naked; they are literally being stripped in order to be reborn with new identities, that of fighters, but ultimately stronger, confidant women. The transformation scenes raise contradicting issues concerning whether females are purely sexual objects to be looked at and fantasised over by men, or if it is showing that developing young women are becoming freer and liberated in modern society. The transformations begin with a 360Â ° view of the characters in their naked form which once again portrays the characters in a rather sexualised yet somehow innocent manner. They loosely resemble the body of bare Barbie doll, which of course is related to childhood and thus connected to the Sho-jo culture. A leotard is then materialize, which highly resembles the swimsuit worn during a Miss American Beauty Pageant, suggesting that these girls have the perfect body to which impressionable young girls should be striving to achieve. Their bodies are then wrapped in the cheerleader style, sailor uniforms of their super heroine character. The sailor outfits, along with any other style of school uniform, are a popular fetish item regardless of whether the viewer is Japanese or not making this transformation sexualised once again. Finally, the girls appear to be raised up in the air, almost as if they are flying. It is in images of flight that the possibilities of escape (from the past, from tradition) are most clearly realised Susan Napier page 156 This gives the viewer the impression that the girls are breaking free from the bonds that are restricting them, liberating themselves, which in turn suggests the possibility of freedom, change and redemption both in context to the anime situation but also society. The transformations that the Sailor Scouts undergo, inevitably force the girls to grow up quickly when they should be enjoying their childhood. Also, Sailor Moon is the chosen one, meaning that involuntary changes are going to happen to her and that responsibilities are going to be thrust upon her. These are issue that any teenager encounter during puberty regardless of sex or nationally and so can be easily related to. The transformation scene therefore poses the question of whether these images are for pure sexual gratification appealing to men and intrigued adolescents of both sexes; a cheap attempt to boost audience viewing figures with the notion of sex sells; or whether it is to increase the empowerment of women. Whichever way these images are viewed, the transformation scene of the girls is opposing the traditionally upheld expectations of women being shy, subordinate and obedient to men in society. The fighting stances that each of the girls adopt certainly suggests a sudden growth from giggling adolescent school children into more confrontational adults. Sailor Moon stands with her legs wide apart and a hand on her hip appearing fearless as well as dominant; Sailor Mercury adopts a slightly more submissive position than that of Sailor Moon with her legs bent at the knees, and, in the tableau of the warriors together she is crouched on floor suggesting the possibility of sexual submissiveness; Sailor Mars, like Sailor Moon, is stood with her legs wide apart but looking back over her shoulder at the viewer with a hand on her hip suggesting a more temptress nature to her character; Sailor Jupiter also has a wide leg stance and during her first transformation the viewer is actually able to catch a glimpse of her bottom under her skirt possibly suggesting that this Sailor Scout is more sexually mature. Throughout all of the transformations and the majority of the fight scenes, the skirts of all of the Sailor Scouts, including Sailor Venus are blown up by the wind, resulting in the viewer catching a tantalising display of upper-thigh from the teenage girls. The eroticism and idea of strong women in Sailor Moon are effortlessly incorporated into the series even though the intended audience is for young girls, which significantly contrasts with the preconceived expected behaviour of women within Japanese society as being subservient. It is interesting to note as well that all the protagonist characters of Sailor Moon are female, be that good or evil, and the male characters are either the womens subordinates under their order and control, or their sidekicks. All these factors contribute towards challenging the traditional hierarchy values of Japan upheld by some men and women. One scene in particular which challenges this notion and consequently addressing the awareness of equality between men and women is during Episode 13 entitled Girl Power! The End of Jadeite in a battle between the Sailor Scouts and Jadeite, who is part of the Shitennou of the Dark Kingdom. Jedetite: Your trusty Tuxedo Mask is dead! Cry and Wail! Can you do nothing without the help of a man?! Women are such foolish creatures in the end! Sailor Mars: Only old men think men are better than women these days! Sailor Mercury: Thats right! Scorning women is positively feudalistic! Sailor Moon: Down with sexual discrimination! Jedetite is openly sexist towards women, frequently claiming how females are unable to match his power or intelligence. It is ironic then that it is the Sailor Scouts who defeat Jedetite, resulting in Queen Beryl placing him into an eternal sleep as punishment for losing the battle. Jedetite and his chauvinistic opinions are in other words silenced by women. Usgai has very feminine traits, that of wanting to nurture and heal people which are seen once she discovers the use of the Moon Healing Escalation. In order to defeat many of the monsters she faces Sailor Moon has to first heal them. (develop) The constant mentioning of Usagis body weight throughout the series raises the question of whether the writer and consequently the programme is being nurturing and understanding to its target audience, reassuring girls of any age about their body and encouraging them to be happy, or whether it is actually making young girls feel more self-conscious and obsessive over their own weight issues. The issue of the body appearance, especially in the Sailor Scouts transformations as already discussed, would certainly suggest the latter.

Citizen Journalism Essay -- Analysis, Joan Cornell

Joan Cornell notes that the Internet democratizes the journalism which was in the hand of the few people (2003). The Internet makes the public access to information; at the same time, it creates the public to be journalists, opening blogs to put something new around on the Internet. Many news websites like The Guardian, the Washington Post, CNN and MSNBC allows some personification. The journalism nowadays is facing challenges not only from media and technology convergence, but also from audience they serve (Bowman and Willis 2003). For example, in MSNBC’s my MSN part, one can post news by yourself. While the audience are participating in the process of journalism with the aid of the Internet, it cannot be neglected by mainstream media. The personification does not just mean service customised, but also more perspectives are evolved in the news event, as noted by Watts Wacker (2002). Many media sites online have been founded with different aims mentioned, but their appearance demonstrates that the age of we media comes. OhmyNews International (OMNI), originating from Korea, defines itself as international journalists (OhmyNews online site). OMNI is a bit different from OhmyNews, because it concentrates more on reporting citizen journalism, which is more like guidance for people to get a better understanding about citizen journalism. They treat themselves as a bridge between media and Internet, where the ordinary can participate in conversations about news and trust the source of news. Even though creating a platform for the ordinary to be provide news, they need to obey the rule of journalism: that is to state clear the source of news and make sure the credibility. Besides the ordinary, curators are recruited to post news about ... ...ernative to mainstream journalism, but can never replace it. With the emergence of citizen journalism, traditional journalism can develop in the environment of more competitors and watchdogs. It is undeniable that citizen journalism is rising as another forceful power in the media industry. With democratization of traditional media, interactivity and watchdog as its characteristics, citizen journalism treats itself as new journalists. Citizen journalism makes news making process transparency, namely available to all. Right now, no one can predict the position citizen journalism in the media industry in the future, but in this changing environment as online journalism is becoming essential, citizen journalism can play an alternative role for the public to access news. What is more important is that it drives the public to actively select news and judge the news.

Beloved :: essays research papers

In Toni Morrisons’ novel, Beloved, the main character Sethe, is a former slave who chooses to kill her baby girl rather than allowing her to be exposed to the physically, and emotionally damaging horrors of a life spent in slavery. There is no other way to say it: she murdered her child. By killing her child, so dear to her heart, the question arises whether Sethe acted out of true love or selfishness. The fact that Sethe's act is irrational can easily be decided upon. Does Sethe kill her baby girl because she wants to save the baby from slavery or does Sethe end her daughter's life because of a selfish refusal to reenter a life of slavery? By examining the complexities of Sethe's character it can be said that she is a woman who chooses to love her children but not herself. Sethe kills her baby because, in Sethe's mind, her children are the only good and pure part of who she is and must be protected from the cruelty and the "dirtiness" of slavery~(Morrison 251In this respect, her act is that of love for her children. The selfishness of Sethe's act lies in her refusal to accept personal responsibility for her baby's death. Sethe's motivation is dichotomous in that she displays her love by mercifully sparing her daughter from a horrific life, yet Sethe refuses to acknowledge that her show of mercy is also murder. Throughout Beloved, Sethe's character consistently displays the duplistic nature of her actions. Not long after Sethe's reunion with Paul D. she describes her reaction to School Teacher's arrival: "Oh, no. I wasn't going back there[Sweet Home]. I went to jail instead"~(Morrison 42) Sethe's words suggest that she has made a moral stand by her refusal to allow herself and her children to be dragged back into the evil of slavery. From the beginning, it is clear that Sethe believes that her actions were morally justified. The peculiarity of her statement lies in her omission of the horrifying fact that her moral stand was based upon the murder of her child. By not even approaching the subject of her daughter's death, it is also made clear that Sethe has detached herself from the act. Even when Paul D. learns of what Sethe has done and confronts her with it, Sethe still skirts the reality of her past. Sethe describes her reasoning to Paul D., "... So when I got here, even before they let me get out of bed, I stitched her a Beloved :: essays research papers In Toni Morrisons’ novel, Beloved, the main character Sethe, is a former slave who chooses to kill her baby girl rather than allowing her to be exposed to the physically, and emotionally damaging horrors of a life spent in slavery. There is no other way to say it: she murdered her child. By killing her child, so dear to her heart, the question arises whether Sethe acted out of true love or selfishness. The fact that Sethe's act is irrational can easily be decided upon. Does Sethe kill her baby girl because she wants to save the baby from slavery or does Sethe end her daughter's life because of a selfish refusal to reenter a life of slavery? By examining the complexities of Sethe's character it can be said that she is a woman who chooses to love her children but not herself. Sethe kills her baby because, in Sethe's mind, her children are the only good and pure part of who she is and must be protected from the cruelty and the "dirtiness" of slavery~(Morrison 251In this respect, her act is that of love for her children. The selfishness of Sethe's act lies in her refusal to accept personal responsibility for her baby's death. Sethe's motivation is dichotomous in that she displays her love by mercifully sparing her daughter from a horrific life, yet Sethe refuses to acknowledge that her show of mercy is also murder. Throughout Beloved, Sethe's character consistently displays the duplistic nature of her actions. Not long after Sethe's reunion with Paul D. she describes her reaction to School Teacher's arrival: "Oh, no. I wasn't going back there[Sweet Home]. I went to jail instead"~(Morrison 42) Sethe's words suggest that she has made a moral stand by her refusal to allow herself and her children to be dragged back into the evil of slavery. From the beginning, it is clear that Sethe believes that her actions were morally justified. The peculiarity of her statement lies in her omission of the horrifying fact that her moral stand was based upon the murder of her child. By not even approaching the subject of her daughter's death, it is also made clear that Sethe has detached herself from the act. Even when Paul D. learns of what Sethe has done and confronts her with it, Sethe still skirts the reality of her past. Sethe describes her reasoning to Paul D., "... So when I got here, even before they let me get out of bed, I stitched her a

Aeneas and His Ghosts :: Aeneas Presentation

Aeneas and His Ghosts The Aeneid Written by Virgil Translation by Fitzgerald I.Pious Aeneas (his background and key characteristics) †¢Mother is Venus (the Greek Aphrodite) Page 54, Book II, Lines 775-777 â€Å"Stepping before me, radiant through the night,My loving mother came: immortal, tall, And lovely as the lords of heaven know her.† †¢Ã¢â‚¬Å"Favored by Jupiter† Page 164, Book VI, Lines 190-193â€Å"†¦ A few Whom a benign Jupiter has loved or whom Fiery heroism has borne to heaven, Sons of gods, could do it†¦Ã¢â‚¬  †¢Fated oThe gods respect his fate. Page 11, Book I, Lines 319-322 â€Å"Surely from these the Romans are to come In the course of the years, renewing Teucer’s line, To rule the sea and all the lands about it,According to your promise†¦Ã¢â‚¬  ï‚ §He will found the land where Rome will later stand. Page 12-14, Book I, Lines 352-354, 373-375 â€Å"No, he, your son – now let me speak of him, In view of your consuming care, at length, Unfolding secret fated things to come-† â€Å"And call by his own name his people Romans. For these I set no limits, world or time, But make the gift of empire without end.† ï‚ §He is fated to go to the Underworld. Page 164, Book VI, Lines 214-217 â€Å"Pull away the bough. It will come willingly, Easily, if you are called by fate. If not, with all your strength you cannot conquer it, Cannot lop it off with a sword’s edge.† †¢Receptive and Open. oAeneas constantly looks for signs from the gods as to what his actions should be and listens/ follows through when he is nudged in the right direction. Page 110, Book IV, Lines 545-551 â€Å"Duty-bound, Aeneas, though he struggled with desire To calm and comfort her in all her pain, To speak to her and turn her mind from grief, And though he sighed his heart out, shaken still With love of her, yet took the course heaven gave him And went back to the fleet†¦Ã¢â‚¬  oIn all his interactions with his crew, wife, father, Dido, other leaders, the gods, etc., Aeneas listens instead of tooting his own horn (Odysseus), knowing there is a lot to be gained from others. †¢Aeneas is dutiful. oBrings the household gods. Page 65, Book III, Lines 16-18 â€Å"†¦I took to the open sea, Borne outward into exile with my people, My son, my hearth gods, and the greater gods† oCarries Anchises from Troy on his back and holds his opinion in high regard. Page 55, Book II, Lines 829-830 â€Å"†¦I looked for him at once, My first wish being to help him to the mountains;† Page 58, Book II, Lines 921-924

Avon Promotion Essay

We employ certain web enabled systems to increase Representative support, which allow a Representative to run her or his business more efficiently and also allow us to improve our order-processing accuracy. For example, in many countries, Representatives can utilize the Internet to manage their business electronically, including order submission, order tracking, payment and two-way communications with us. In addition, in the U.S. and certain other markets, Representatives can further build their own business through personalized web pages provided by us, enabling them to sell a complete line of our products online. Self-paced online training also is available in certain markets.In some markets, we use decentralized branches, satellite stores and independent retail operations (e.g., beauty boutiques) to serve Representatives and other customers Representatives come to a branch to place and pick up product orders for their customers. The branches also create visibility for us with consumers and help reinforce our beauty image. In certain markets, we provide opportunities to license our beauty centers and other retail-oriented and direct-to-consumer opportunities to reach new customers in complementary ways to direct selling. In the U.S. and certain other markets, we also market our products through consumer websites (e.g., www.avon.com in the U.S.). The recruiting or appointing and training of Representatives are the primary responsibilities of district sales managers, zone managers and independent leaders. Depending on the market and the responsibilities of the role, some of these individuals are our employees and some are independent contractors. Those who are employees are paid a salary and an incentive based primarily on the achievement of a sales objective in their district. Those who are independent contractors are rewarded primarily based on total sales achieved in their zones or downline team of recruited, trained and managed Representatives. Personal contacts, including recommendations from current Representatives (including the Leadership program), and local market advertising constitute the primary means of obtaining new Representatives. The Leadership program is a multi-level compensation program which gives Representatives, known as independent leaders, the opportunity to earn discounts on their own sales of our products, as well as commissions based on the net sales made by Representatives they have recruited and trained.  This program generally limits the number of levels on which commissions can be earned to three. The primary responsibilities of independent leaders are the prospecting, appointing, training and development of their downline Representatives while maintaining a certain level of their own sales. Development of the Leadership program throughout the world is one part of our long-term growth strategy. As described above, the Representative is the â€Å"store† through which we primarily sell our products and, given the high rate of turnover among Representatives (a common characteristic of direct selling), it is critical that we recruit, retain and service Representatives on a continuing basis in order to maintain and grow our business. From time to time, local governments and others question the legal status of Representatives or impose burdens inconsistent with their status as independent contractors, often in regard to possible coverage under social benefit laws that would require us (and, in most instances, the Representatives) to make regular contributions to government social benefit funds. Although we have generally been able to address these questions in a satisfactory manner, these questions can be raised again following regulatory changes in a jurisdiction or can be raised in other jurisdictions. If there should be a final determination adverse to us in a country, the cost for future, and possibly past, contributions could be so substantial in the context of the volume and profitability of our business in that country that we would consider discontinuing operations in that country. Promotion and Marketing Sales promotion and sales development activities are directed at assisting Representatives, through sales aids such as brochures, product samples and demonstration products. In order to support the efforts of Representatives to reach new customers, specially designed sales aids, promotional pieces, customer flyers, television advertising and print advertising can be used. In addition, we seek to motivate our Representatives through the use of special incentive programs that reward superior sales performance. Periodic sales meetings with Representatives are conducted by the district sales or zone managers. The meetings are designed to keep Representatives abreast of product line changes, explain sales techniques and provide recognition for  sales performance. A number of merchandising techniques are used, including the introduction of new products, the use of combination offers, the use of trial sizes and samples, and the promotion of products packaged as gift items. In general, for each sales campaign, a distinctive brochure is published, in which new products are introduced and selected items are offered as special promotions or are given particular prominence in the brochure. A key priority for our merchandising is to continue the use of pricing and promotional models and tools to enable a deeper, fact-based understanding of the role and impact of pricing within our product portfolio. From time to time, various regulations or laws have been proposed or adopted that would, in general, restrict the frequency, duration or volume of sales resulting from new product introductions, special promotions or other special price offers. We expect our pricing flexibility and broad product lines to mitigate the effect of these regulations. Competitive Conditions We face competition from various products and product lines both domestically and internationally.

Look into a Psychotic mind

Not for the faint hearted. As a child I'd always been curious. Starting when I was six, I would spend hours doing my â€Å"experiments† It began with frogs and worms but soon I went on to bigger animals, mammals. The family cat, a little boys puppy, the school gerbils. The police never knew who took them although they did find the bodies†¦ When I was done with them. I'm twenty six now and quite the normal city girl if you don't count my experiments. I work for Poise magazine as a photographer and part time interviewer but my passion still lies in the biology of a body.Did you know humans can continue to live after the removal of the stomach, spleen, 75% of the liver, 80% of the intestines, one kidney, one lung, and virtually every organ from the pelvic and groin area. You might not feel too great, but the missing organs wouldn't kill you. I wonder who was lucky enough to do this experiment, I'd love to be them. The surgeon or scientist†¦ Not the subject missing his o rgans. This is what inspired my latest question and led to the idea for my new â€Å"experiment† I picked up my subject outside a local club.It's quiet skinny but still a healthy looking packmen, the shaggy brown hair is really what pulled me to it. Eve always loved light brown hair for some reason. Anyway, my specimen spent the morning in my car trunk while I was at work, I made sure he was knocked out properly. I don't need my co-workers hearing noises from my car and investigating†¦ I'd probably lose my Job. Who am I kidding? My Job would be toast. I drove up to my old family house in the country, having taken the week off I had time to come out here.No one knows about the old house and it was so far away from anything you could scream your head off without anyone showing up. Perfect for hat I needed. I dragged the still unconscious specimen into the large garage, his chloroform nap would be the last peace he had so he may as well enjoy it. I'm a relatively small woma n so dragging him to the garage wasn't the easiest thing to do. Why the heck didn't I park closer? I sighed to myself. Break time is over and I need to get back to work. I walked across the dusty floor and stared at the tools lining my wall.I looked at each one and grinned at the damage they could each do. Hammers for smashing, saws for sawing, pliers for pulling, knives for slicing and blowtorches for†¦ Well you get the point. The collection was large and helped quell my curiosity. I grabbed a length of thick rope from one of the hooks and walked back to where my specimen lay. My shoes made clanking noises against the floor but there was no reason to be quiet†¦ So I wasn't. Spotting a sturdy beam above me, I tossed the rope over it and watched as thick braided cord fell far enough down so I could reach it if I Jumped.You'd think I'd done this before. After I made sure I could reach both ends of the rope I turned to my subject. He looked so peaceful, I don't think he remem bered his abduction or understood what was to come. My first human specimen was a cutie, I had to admit. It's almost a shame, almost. I pulled his unconscious body into place and wound the rope around his ankles after removing the man's boots. I made sure my knots were tight and would not slip undone as that would ruin the experiment.Grabbing the other end of dangling rope I pulled it over my shoulder and began to walk towards the pillar near the edge of my garage where I could tie off the rope, leaving my specimen hanging from the rafters like meat in a butcher shop. While waiting for my subject to awake I decided to record my progress in the book I pet with me at all times. It was filled with notes on all my experiments, granted they were all animal experiments. Subject: â€Å"Humans† Experiment: Skin Skin is a thin layer of tissue acting as a perimeter around the internal body keeping unwanted germs out.It is also the largest organ in the body and arguably the most importa nt. How important? After skinning subject â€Å"Humans† I hope to answer that question. Hypothesis: Without the outer layer the body should succumb to bacteria, viruses and disease. I am anticipating that dehydration will be my biggest obstacle. I heard a groan come from behind me and suppressed a grin. He's awake! I dropped the knives I'd brought with me behind him noisily. The man was now flailing around uselessly. The grogginess from being knocked out prevented him from succeeding, it was actually quite humorous!When he finally gave up, I walked behind him and gave his hair a playful tug, pulling his head back slightly. â€Å"What!? Wait-Who are you? Where am I!? † He yelled in fury. The anger was to be expected. He flailed some more until he faced me and tried to grasp at the edge of my Jeans. I stood Just out of his reach, these are designer Jeans! â€Å"Why? † I finally repeated back at him. Sees you crazy bitchy! Why am I here!? † He screamed. †Å"Because I have a question, no need for vulgar language. † I added sweetly. â€Å"Huh? Fine. What's the question? † He huffed. â€Å"Do you remember how you got here? Not my actual question but still needs to be answered. â€Å"l- l†¦ No. † He looked thoughtful and I smiled, Just what I wanted to hear. I slipped my hand into my pocket and withdrew the needle filled with liquid chloroform, enjoying the look of horror on his face. Before he could yell or thrash around I slipped it into his neck, further than necessary and he yelped in pain. The Heimlich soon entered his blood and the struggling stopped. Carefully I made the first incision in his back with a fillet knife, being careful not to go too deep as I ran the blade down his back.I pulled up the skin and slid my knife between the skin and his back watching as the external organ was removed from his back. I did my task in silence working my way up his shoulders and arms. I wasn't concerned with the smal l amounts of skin under the bindings as it would be rubbed raw by the friction of his movements and there was no time to work on such tediousness. Next I worked on my subject's chest and torso. By the time the crimson map of internal workings was shown on his top half, or bottom since he is upside down. A decent sized puddle of blood had collected on the stone floor.The thick red liquid ran down his still unharmed neck and landed with a trickling plop on the ground. The neck proved an easy part. The fingers and toes gave me some difficulty as the skin between the digits was at an awkward angle and hard to reach with in the small spaces, I succeeded in the end. Skinning his â€Å"manhood† was excruciatingly tedious. The skin covering the gender based organ was already so thin, it was nearly impossible to get rid of. I'm thankful the member is so small or I may have lost my patience and chopped the damned thing off completely.I gave my subject a shot of kill, a chemical compoun d used to help blood clotting and thicken the blood. I want to see how long my subject will survive without skin and blood loss cannot be a factor! His neck and head was all that was left. As I passed over his features carefully, I ruined one of the eyes by accidental cutting an eyelid off. Careless but not a huge mistake, I hope. I finished off removing the rest of the skin from his head. He isn't cute anymore, that's for sure. There, perfect. I thought as I stood back to admire the exposed muscles and tendons.The blue of his veins reminded me of a road map, twisting and turning throughout his rosy red form. Fresh blood oozed from his body but not to an extent that would cause the subject's demise, thanks to the kill . I placed a large mirror in front of him so when he awoke he'd see himself. I want him to appreciate the time I put into his death. When my subject awoke there was much swearing so I left him alone for a day to calm down and accept his fate. Its day 2 of the skinless man and time to feed him. I can't let starvation or dehydration influence my answer. His death has to be due to loss of skin.He didn't speak while I fed him, no swearing or begging. I found it unusual but I think he must be feeling some despair. I'd noticed his drying form and the way most of his body had scabbed over, leaving it looking rough and deformed. I suppose that all I can do now is wait Day 5. Five and make sure he has enough water. Day 3. The subject is growing weaker, diseases starting to take over his skinless form. Some disconsolation can be seen in his tissue as well as a mixture of sores that seep a yellowish puss. The eyelid that I accidental cut off has now dried out, it now rerouted from his face slightly.His body is also admitting a sour smell. Like a mixture of dried urine and rotting flesh. The dour attracts all sorts of flies, gnats and mosquitoes. Both feeding on his decaying tissue and laying eggs in the warm gore. I watch in fascination as his flesh seems t o crawl and wiggle with the bugs devouring him slowly. It's exciting, I did not for see this in my experiment. Day 4. The eye without its lid popped at some point last night, its insides became a comfortable bed for flies. Putrid, dark greenish purple glop dried in a strip down his face. Disgusting. â€Å"Why don't you Just kill me? The man asked weakly. L am killing you silly! It's Just taking a while longer than expected. † I smiled at how naive he is. â€Å"Why? † He wept. â€Å"l told you, I'm curious. † Then I thought of something, â€Å"What's your name? † â€Å"Connors, My name is Connors. You? † Him should I tell him my name? â€Å"I'm Reggae. † After that I left him hanging. Literally. He's still strung up from the roof, I'm surprised he hasn't complained off head-AC. Days, I thought as I stood in front of his lifeless body. His muscles and tissues were one giant, inflamed red scab with large areas of purple, blue and even yellow du e to extreme infection.

Gender Socialization Essay

Gender socialization has been portrayed on television shows for many, many years. Gender messages are so common that we often do not even realize that it is happening. Henslin (2009) explains gender as, â€Å"the attitudes and behaviors that are expected of us because we are a male or a female† (p. 76). In television, these gender messages start as early as toddler cartoons, to high school sit coms, and all the way to soap operas geared towards an older crowd. I have watched the television show Sons of Anarchy for many years and gender socialization is very evident in every episode. The majority of every episode involves a motorcycle gang, causing the show to be very male oriented. They are a very respected group due to them having the persona of a motorcycle rider who carries guns and is not afraid to stand up and fight for their fellow riders or family members. Regardless of some of the men being married it is an all male club, and the wives are not considered members. The women are given the typical female role and go to work and stay at home taking care of the children. If ever their is a serious problem with a rival motorcycle gang the men ship their wives and children off to a hotel or somewhere safe and the men stick around and protect their club house and their families knowing they are somewhere safe. They do not allow women into the club because they do not think that they would be able to protect themselves. The men do not think that it is appropriate for the women to be in the middle of all of the fighting and the drug trafficking. They want them at home with the kids where they know that their family is out of the immediate danger. In this particular show the women are expected not to stray from their role while the men are free to do whatever they want or need. Another popular show that I have recently started watching is Revolution. This is the first season and in the first episode their is a world wide black out and they are showing how one area of the United States is functioning fifteen years later, still without power. There are big examples of how males and females are being portrayed differently as well as similarly. In the beginning they show the women home schooling the children while the men are out hunting for food. However their is one girl that likes to go out hunting but rarely comes home with anything that they can eat. Later on in the show, two females and a male end up leaving the small community to go find one of their members that got taken away. They head to Chicago to find a guy that is supposed to help them get their missing member back. At first he does not agree to help them because he thinks it is too dangerous for their female to be trying to fight anyone. Shortly thereafter they all get into a brawl with a group of people and the girls prove that they can hold their own. He agrees to go with them but still questions what she can do. At the beginning of the episode the gender socialization is completely obvious with the females doing a set of jobs and the males doing the hunting and fighting. The more the season is progressing the more the females enter the male role as well. I think that the further the season gets, the more the females will be forced into roles that are not considered typical female roles. I think having females in these different roles on television sends a good message to people watching. Yes it is good to keep women out of danger and away from certain things, however it is also good not to shelter them so much that when they are put in a situation not intended for females, they are not completely helpless. References Henslin, J. (2009) Essentials of Sociology: A down-to-earth approach (8th ed). New York: Allyn and Bacon.

Do Not Go Gentle Into That Night Analysis Sample

Go Gentle Into That Good Night,† emphasizes that death should not be accepted; It should be fought with rage and anger through his Incorporation of Intense word choice, figurative language, and dark imagery. Thomas' incorporation of lugubrious language illustrates that death should not be accepted. Repeating words such as â€Å"rage,† â€Å"dying,† and â€Å"night,† the reader is emotionally drawn to the perils associated with death. Where each word appears, the plea Is to not succumb or fall easily Into death, do not move away from the light and fall Into the night.Through these powerful and Intense words. He reader completely understands that fighting death is not just an option but a necessity. He promotes this idea with the words â€Å"burn,† â€Å"grieve,† and â€Å"blind. † When a soul accepts death, he becomes blind, the soul will burn, and those left behind will grieve. Through these actions, the reader understands that not figh ting death leads to peril for more than just the life which has been lost-the family is left to mourn and anguish over the validity of the life which Just easily gives way to the darkness.The author's utilization of metaphors further perpetuates the need to fight the letches of death. Through â€Å"wise men† and â€Å"good men† the emphasis is placed on the ideals that each comparison renders. The educators, philosophers, professors and educated represent the logic associated with dying. These men depict that death Is unavoidable and an Inevitable and logical occurrence. With death, one should understand that It will occur and that nothing more needs to be considered. No emotions should be unveiled in the midst of dying because it is simply what is supposed to happen.However, Thomas insists that even the mean of intelligence, in he grip and clutch of death, will react emotionally and will fight at will to overcome what they declare illustrating the hypocrisy behind the ir teachings and the logic behind not accepting death. In addition, the author's use of the metaphor â€Å"good men† drives home his continual assertion of â€Å"rag[long]† against the â€Å"night. † These mere stepping stone into a better place, Heaven. One does not really die. The soul just moves onto where it should be, and with this ideology and promotion of faith, death should not be seen as the end, Just the beginning.In contrast to what is reached, Thomas distinguishes that at the time of the impending peril and release of the soul to this sanctuary, the men of faith fight and cling onto breathing and remaining alive. The author's point of these comparisons is to validate that one must not fall prey to the words of logic or the words of faith because each emphasizes by action that living is worth the fight and until the last breath is drawn, one must â€Å"rage, rage against the dying of the light. † Through fierce tactile imagery, the author insis ts that one must assert the need to live.Upon the â€Å"dying of the light,† one's desire to remain alive must â€Å"burn and rave at the close of day. † To go willing, even at â€Å"old age† is not an option. He propagates that the will must be ignited and the fire within must fume and fight against the extinguishing of the light. The reader feels the urgency of keeping the light burning and not allowing the day to end. The need is intense and immediate. Thomas further clarifies this position with the images achieved through â€Å"curse† and â€Å"bless† with â€Å"fierce tears. † The passion is felt; the anger is achieved; the fight is exalted.The reader is pulled into Thomas' feelings, his anger, and his desire for his own father to reach beyond the limitations of death and fight back. With this fight, the gift is granted and death can no longer achieve the â€Å"dying of the light. † Through Thomas' style, readers are moved to und erstand that death is not something which should Just be accepted-it should be fought with fierce and intense force. Although inevitable, the grip of death can sometimes be avoided if one is willing to â€Å"rage† against it, hold onto the ideas of tomorrow, and insist that the day not end.

Nationalism and imperialism in British africa 1850-1960 Essay

Nationalism and imperialism in British africa 1850-1960 - Essay Example Identity is another issue in settler societies. Louis Hartz, in his seminal work, "The Founding of New Societies" (1964:11-13, 53-4)1, observed that identity formation by European settlers in a new land is a complex process. Changes in Europe and the presence of 'native' peoples in the new land make it difficult to maintain identification with the old country. The 'racial element' becomes an integral part of settler consciousness and national identity in a way that does not occur in Europe. Colonial presence became established first, in the West African Settlements (Sierra Leone, Gold Coast etc.). It brought, as a by-product, Christian missionaries (White and Black!) and Enlightenment ideas of freedom and self-determination to Africa. However, it also brought the idea of the "Other" with it and dispossessed the Africans from their sense of the "Self". Edward Said in his "Orientalism" (1984) focused on the idea of discourse. He categorically explained the discursive practices of the "West" since the beginning of the Renaissance and their "Humanist" attempts to situate themselves into a historically, anthropologically, socially, psychologically and economically dominant and "subject" position that would forever dispossess the native "orient" being from their own history and claim to history within the Western canon. Not only that Fanon in his "Black Skin White Masks"2, talks about the psychological dislocation of the native due to the complete eradication of African iden tity from educated native. Incase of the masses the dislocation was physical - through the dislocation of their lands. Thus, anthropologists such as Madison Grant or Alexis Carrel built their pseudo-scientific racism, inspired by Gobineau's "An Essay on the Inequality of the Human Races" (1853-55). This ruse of superiority was used from the nineteenth century onwards, to begin the 'civilizing mission' which legitimated imperial conquest and control brought to the fore the issue of 'native policy'. The 'white man's burden' meant that, in imperialist theory and to some extent in practice, 'native policy' involved the role of the Colonial Office as guardian of 'racial' minorities and 'backward' peoples. In the mixed colonies, however, it continued to mean principally the legalized theft of 'native' land and the use of 'natives' as a source of cheap labor. Settler societies were therefore quick to seek political autonomy in order to deal with the 'natives' in their own way and acquire w hat territory they wanted. Hence, the nineteenth century saw a further divergence between colonial and imperial ideology. Two contradictory sets of principles were on a collision course within the settlements: the concept of trusteeship within the imperial philosophy of a non-racial empire, and the settlers' determination to create a 'White Man's Country' (Huttenback 1976:21)3. After the 'scramble for Africa' in the 1880s, there was a brief age of self-conscious imperialism when the British empire was vaunted as the strongest, largest and most benign the world had ever seen, and flags and banners became sacred symbols of the nation. However, this could not hide the savagery of the war that was being used as an appropriate civilizing mission. In South Africa, three groups struggled over the land. In the early 1800s, the Zulu chief Shaka fought to win more land. Meanwhile, the British won control of the Dutch colony on the

Competitive Growth Strategy ZARA and H&M Essay Example | Topics and Well Written Essays - 1500 words

Competitive Growth Strategy ZARA and H&M - Essay Example A close analysis of the two companies namely Hennes and Mauritz (H&M) and Zara reveals that they both have strengths peculiar to their business operations. One major strength characteristic of both companies is that they have vertically integrated business models which allow them to set the pace of information flow thereby determine their own business operations. Their stores have diversified products as well ranging from clothing for all age groups to cosmetics which give variety to shoppers. Another notable strength characteristic of both organisations is the ability to have the global patent, which is exclusive rights to their brand names and products which make them different from other rival competitors’ products. It shows that they are operating legally which creates mutual trust among customers. This can also be done by making their brands absolutely unique from other products already on the market as a way of showing that they are not mere copycats. By also establishing well-defined distribution channels, the company would stand better chances of positive growth. Whilst the two companies have different approaches to their distribution methods, it can be noted that they have efficient distribution systems which offer a credit in the success of the business. However, there are bound to be weaknesses faced by H &M as well as Zara in their attempt to achieve this feat of establishing themselves as forces to reckon with in the market. One major weakness that is evident for H & M in its endeavour to establish itself as a formidable organisation is its apparent lack of competitor and customer analysis. This often is dangerous as it risks failing to keep pace with customer needs as a result of lack of information. On the other hand, Zara’s major weakness is that its design and product development are human intensive which leads to less retail returns than the cost of production. On the other  hand, opportunities for both companies lie in their ability to penetrate international markets which may have a different appeal than the local markets.  

Indians and Indian Policy Essay Example | Topics and Well Written Essays - 1000 words

Indians and Indian Policy - Essay Example Vince Deloria in his narrative highlights the issues of leadership and preservation of the Indian culture. Vince Deloria was a well known professor, leader and advocate for the Indian rights and cultural recognition. Deloria was a Standing Rock Sioux and he experienced firsthand the effect of government policies on the lives of native Indians. He wrote his narrative during his period as a professor and advocate of the native Indian rights. In the period between 1970 and 80, the Indian population experienced tremendous population growth that was not understood. Immediately after the Second World War, the Indian people were given opportunities to be economically empowered through the Indian Re-organization Act. However, this did not endear other races and people to identify with the Indian race since other people enjoyed better services and economic benefits. During this period Indians felt no sense of personal worth in propagating their culture or sense of identity (Calloway 567). Del oria however explains that this trend started to change in the 1980’s when people wanted to be recognized as Indians whether it was to gain educational or economical benefits. But this was the reason that endeared other races to becoming whites but it was the religious practice of the native Indians that made many white people to associate with the Indian culture. ... However, Deloria delivers the message that native Indians can only solve their problems through use of the culture since they understand their problems better than other people. Native Indians have suffered the problem of genuine leadership which contributed to Indian discrimination. As a result, it is a high time for Indians to recall their culture and chase away imposters who do not understand Indian culture or problems as advocated by Deloria (Calloway, p.571). On the other hand, Wilma Mankiller was the first woman Cherokee chief narrates her experiences as the chief of a native Indian tribe. In her story she highlights the challenges that the Cherokee people faced in living their lives normally in a country they were considered as minority ethnic group. Her early life prepared her for the role she was to engage in as a political leader among the Cherokee people. The lacklustre governmental policies gave her motivation to campaign and fight for the recognition of native Indian rig hts. Wilma wrote her stories so that she could share with future native Indians her story especially to the Indian women. Wilma wrote her narrative during a period when native Indians were enjoying recognition from other people especially the majority white population in the US (Calloway 573). It was during this period that Indian tribes were given the opportunity to choose their own leaders who could manage their own affairs. The change in government policy and the new policy changes that recognized Indians gave an opportunity for Indian tribes to govern their own affairs. Moreover, Indians were now educated and were better placed to manage their own affairs as elucidated by Wilma. The narrative told by Wilma is in fact true based on the real events that occurred

Answer my questions Movie Review Example | Topics and Well Written Essays - 1000 words

Answer my questions - Movie Review Example What are the effects of trade liberalization in Jamaica (e.g. discuss the effects of Jamaica’s free trade zones or the effects of the WTO on banana exports)? What was the effect of the IMF policies on domestic food production? In any country, the economy depends on the policies of its government. The public and private sector businesses are the main employment generation mechanisms in an economy. Market plays a key role in determining the unemployment rates of a country. If unemployment rates are low, spending power of the people increases and the market flourishes. However, if there is too much pressure on the government to generate employment in the public sector, the market becomes volatile and the risks of a sudden but complete stagnancy increase, as we have witnessed in the erstwhile USSR during the late 1980s. Liberalization is a process that would help an economy to overcome the risks of economic stagnancy mainly by the means of market reforms and privatization. However, the process of liberalization itself has come under scrutiny and criticism on several occasions. The episode of Life and Debt is based on such a critical perspective regarding liberalization in the backdrop of troubled Jamaican eco nomy. The process of liberalization in Jamaica practically began when the country signed a loan agreement with IMF in 1977. The process of acquiring debts began and more debts were taken to pay off the interests incurred in this course. Gradually, Jamaica had to liberalize its markets and industries under pressure from the lending agencies like IMF, IADB (Inter-American Development Bank), and the World Bank. The projected goals of increasing per capita income, literacy rate, employment, etc. in the country could not be achieved. The development that was promised by these loans did not take place as expected. But the economic pressure of a government almost running on debts began to affect the lives of the people negatively. In reality, the

Does stakeholder theory provide a better basis for the development of Coursework

Does stakeholder theory provide a better basis for the development of Corporate Governance in the 21st century than agency theor - Coursework Example It is important to understand the meaning of corporate governance to be able to fully discuss its features. Even though there are different variables that come into play because of the different operating environments in different nations, corporate governance may refer to that process that leads to effective control, direction and accountability in organizations. As a result, corporate governance involves elements like control, co-ordination, direction and the checks and balances associated with management of organizations. In addition to the definition of the term corporate governance, it is equally important to point out that the practice has evolved over the years to become a more complex but essential feature for the success of contemporary organizations. The concept of corporate governance has been fast adopted in various parts of the world but with some major variations because of the different circumstantial variations of nations (Clarke 2004). Consequently, there have been d ifferent frameworks of corporate governance that have emerged as a result of this. However, there are two main approaches of corporate governance that can be identified. ... at had a tradition of common law like Australia, United Kingdom, USA, Canada and New Zealand developed corporate governance structures that focused on shareholders’ returns or interests. In their case, corporate governance was supposed to ensure that corporations achieved the objectives set by their owners. Consequently, the two main corporate governance approaches have been termed as insider and outsider approaches respectively. Having reviewed the background of corporate governance it is therefore important that the theories of corporate governance that have been put forth be discussed. Theories of Corporate Governance There are two theories of corporate governance that have been proposed by scholars and of which will form a basis for this discussion. They include the stakeholder theory and the agency theory as discussed below. The Stakeholder Theory Also referred to as the stewardship theory, the theory proposed by Freeman is based on the argument that organizations have a wider obligation of serving the general interests rather than just attaining the capitalistic goal of wealth maximization (Mulili and Wong 2011). The theory holds that firms are socially responsible to all parties that interact with it or those that are affected by the firms’ quest on achieving its set objectives (Freeman et al 2010). As a result, corporate are said to be socially responsible to their stakeholders, that is, the suppliers, employees, clients, shareholders, interest groups and the government among other industry actors they are directly or indirectly involved with. It has been noted that stakeholders are important to corporations because the manner in which they are handled determines their feedback (Gregg 2001). For instance, when they get more in terms of value or extra